Actually, I had either read about this project in Finland or viewed it on a TV program, a few years ago (can't remember exactly when).
In any case, I'm so glad you posted this Luc. It's has a very important message and it appears (correct me if I'm making a wrong assumption) that these people have conducted longitudinal studies on their clients/consumers?
Anyway, it's impressive what they have been able to prove. I will have to watch the video again since, I likely have missed a few things. (lol)
Samsara
